Bloomsbury Estate

Hub Brunswick

Bloomsbury, WC1

Hub Brunswick

Transforming an underutilised space into a premium hotel destination

In 2023, we exchanged contracts with Whitbread PLC to deliver a 207-bedroom Hub brand hotel in central London. The development repurposes part of the existing subterranean car park, unlocking value in an underutilised space while supporting the area’s growing hospitality sector.

Estate

Bloomsbury, WC1

Type

Leisure

Collaborators

AXIOM architects

A planning committee resolution was granted in March 2024, and we are currently progressing the RIBA Stage 4 design while finalising the grant of vacant possession. Construction is set to begin in Q3 2025, with an 18-month build programme.

Sustainability & Wellbeing

Efficient use of an existing structure to minimise embodied carbon.
High-specification design focused on guest comfort and energy efficiency.
Proximity to key transport hubs, supporting sustainable travel.

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Baker Street

As of 31 March 2024, the Baker Street estate consists of seven buildings totalling 336,189 sq ft NIA, primarily comprising upper-floor office spaces, ground-floor retail units, and 13 residential apartments.

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Bloomsbury

The Bloomsbury estate comprises two buildings totalling 207,453 sq ft, including a recently completed office development and a landmark shopping centre.

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Euston

The Euston estate comprises a landmark building and a prominent new development, totaling 568,116 sq ft.

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Mayfair & St James's

This estate includes seven buildings with a total area of 508,549 sq ft. Highlights include the landmark redevelopment of the former Fenwick department store on New Bond Street. As of 31 March 2024, this estate represents 35.67% of Lazari’s total portfolio value.

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North London

The North London estate comprises 72 buildings totalling 360,000 sq ft, primarily retail (168,777 sq ft across 74 units), leisure (86,505 sq ft, including a 90-bedroom Premier Inn and three health clubs), and office spaces (104,011 sq ft). It also includes 81 residential apartments. The estate spans significant holdings across the London Boroughs of Camden, Haringey, Ealing, and Enfield.

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Oxford Street

The Oxford Street estate spans 158,159 sq ft of prime office and retail space across six buildings, occupying an entire block at 90-114 Oxford Street, between Newman Street and Berners Street. Located opposite the Elizabeth line Tottenham Court Road station entrance, it includes 38,291 sq ft of retail across ten shop and restaurant units, 109,491 sq ft of office space, and nine modern residential units accessed from Berners Street. A block date has been arranged for 2031, with a masterplan being developed for the site’s long-term redevelopment.

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Tottenham Court Road

The Tottenham Court Road estate comprises eight buildings totalling approximately 490,000 sq ft of commercial space, primarily office and retail accommodation, along with two health clubs.

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Wigmore Street

The Wigmore Street Estate comprises 371,953 sq ft across four properties, primarily office spaces, alongside a best-in-class medical facility and 15 residential units. The site includes CBRE’s EMEA head office at Henrietta House, a Grade II listed building at 27-37 Wigmore Street; Welbeck Partners’ medical facility at One Welbeck Street; and a Fora serviced office with retail frontage on Wigmore Street and Wimpole Street.

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Hub Brunswick CGI