Euston Estate

Greater London House

Euston, NW1

An industrial icon reimagined as an Art Deco landmark

Greater London House is one of London’s most iconic buildings and a rare example of Egyptian Revival art deco architecture. Originally developed in 1928 as the Carreras ‘Black Cat’ cigarette factory, it has been transformed into a landmark workplace offering 376,000 sq ft of premium office accommodation, including the headquarters of global fashion retailer ASOS.

Estate

Euston, NW1

Type

OfficeResidentialRetail

Size

376,000 sq-ft

Date Acquired

August 2007

Collaborators

Architect – Original: Marcus Evelyn Collins & O. H. Collins. Current: 2025 amenity upgrade – DMFK and vacant floor refurbishment – Forme UK.

Planning Applications

Planning Application to be submitted imminently

Greater London House Axonometric

Greater London House central corridor

Greater London House reception arrival

Its six storeys of spacious workspace are arranged around two central courtyards and a lightwell. The upper floors feature biophilic design, abundant natural light, floor-to-ceiling heights approaching 4m, and views over Regent’s Park. A significant internal reconstruction, completed in 2019, provided ASOS with additional space and enhanced facilities, creating an environment that supports innovation and collaboration.

In 2025, Greater London House will undergo a transformative £20m amenity upgrade. This project will introduce a stunning new duplex entrance and reception area, F&B hospitality space, communal co-working facilities, and enhanced terracing and roof landscaping, further elevating the building’s status as one of London’s premier office locations.

Awards

BCO (British Council for Offices) Regional Award for Best Refurbished/Recycled Workplace, 2022.

Sustainability & Wellbeing

Biophilic design, including fifth-floor terraces for outdoor work and rest.
Circadian lighting throughout the building.
Four-pipe fan coil air conditioning system with a central plant replaced in 2019.
2 large gyms.
200 cycle storage spaces.
Secure car parking.
Electric car charging points.
Showers, drying room, and lockers.

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Baker Street

As of 31 March 2024, the Baker Street estate consists of seven buildings totalling 336,189 sq ft NIA, primarily comprising upper-floor office spaces, ground-floor retail units, and 13 residential apartments.

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Bloomsbury

The Bloomsbury estate comprises two buildings totalling 207,453 sq ft, including a recently completed office development and a landmark shopping centre.

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Euston

The Euston estate comprises a landmark building and a prominent new development, totaling 568,116 sq ft.

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Mayfair & St James's

This estate includes seven buildings with a total area of 508,549 sq ft. Highlights include the landmark redevelopment of the former Fenwick department store on New Bond Street. As of 31 March 2024, this estate represents 35.67% of Lazari’s total portfolio value.

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North London

The North London estate comprises 72 buildings totalling 360,000 sq ft, primarily retail (168,777 sq ft across 74 units), leisure (86,505 sq ft, including a 90-bedroom Premier Inn and three health clubs), and office spaces (104,011 sq ft). It also includes 81 residential apartments. The estate spans significant holdings across the London Boroughs of Camden, Haringey, Ealing, and Enfield.

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Oxford Street

The Oxford Street estate spans 158,159 sq ft of prime office and retail space across six buildings, occupying an entire block at 90-114 Oxford Street, between Newman Street and Berners Street. Located opposite the Elizabeth line Tottenham Court Road station entrance, it includes 38,291 sq ft of retail across ten shop and restaurant units, 109,491 sq ft of office space, and nine modern residential units accessed from Berners Street. A block date has been arranged for 2031, with a masterplan being developed for the site’s long-term redevelopment.

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Tottenham Court Road

The Tottenham Court Road estate comprises eight buildings totalling approximately 490,000 sq ft of commercial space, primarily office and retail accommodation, along with two health clubs.

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Wigmore Street

The Wigmore Street Estate comprises 371,953 sq ft across four properties, primarily office spaces, alongside a best-in-class medical facility and 15 residential units. The site includes CBRE’s EMEA head office at Henrietta House, a Grade II listed building at 27-37 Wigmore Street; Welbeck Partners’ medical facility at One Welbeck Street; and a Fora serviced office with retail frontage on Wigmore Street and Wimpole Street.

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The remodelling and clever addition of 60,000 sq ft has turned the building from an enclosed figure of eight into a vibrant, connected workspace reflecting ASOS as a business with a space which connects people, inspires creativity and creates an undeniable sense of community.”

BCO Award Judges

We’re delighted to welcome Clarion Housing Group, an organisation that shares our vision and commitment to helping people live, work, and thrive in sustainable environments. Together, we're setting a new standard for urban development.”

Nicholas Lazari