Bloomsbury Estate

Brunswick Centre

Bloomsbury, WC1

Brunswick Centre

A London icon revitalised to attract 8 million visitors each year

The Grade II listed Brunswick Centre, a pioneering Brutalist development completed in 1972, was in need of a facelift two decades later. Following a complete restoration at a cost of £15M, the development is now an award-winning shopping and leisure destination that attracts millions of visitors every year.

Estate

Bloomsbury, WC1

Type

LeisureResidentialRetail

Size

167,903 sq-ft

The Brunswick Centre is home to an array of shops, bars, restaurants, a Curzon cinema, and 408 apartments. In March 2024, a planning committee resolution was granted for a new scheme to convert part of the centre’s underused underground car park into a sustainable, smart hotel. The 207-bed Premier Inn Hub will target a BREEAM Excellent rating.

Awards

British Council of Shopping Centres 2007: Gold Award.
LABC Awards 2007, Best Commercial Project: Finalist.
Regeneration and Renewal Awards 2007, Best Heritage-led Project of the Year: Winner.
The Lighting Journal Awards 2007, Lighting Design: Winner.
RIBA Awards 2007: Shortlisted.
Civic Trust Award 2008: Winner.
Urbanism Awards 2018, the Great Place: Winner.

Sustainability & Wellbeing

Access for all.
Low energy use.
Enhanced biodiversity.
Sustainable drainage.
Community engagement.

✕

Baker Street

As of 31 March 2024, the Baker Street estate consists of seven buildings totalling 336,189 sq ft NIA, primarily comprising upper-floor office spaces, ground-floor retail units, and 13 residential apartments.

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Bloomsbury

The Bloomsbury estate comprises two buildings totalling 207,453 sq ft, including a recently completed office development and a landmark shopping centre.

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Euston

The Euston estate comprises a landmark building and a prominent new development, totaling 568,116 sq ft.

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Mayfair & St James's

This estate includes seven buildings with a total area of 508,549 sq ft. Highlights include the landmark redevelopment of the former Fenwick department store on New Bond Street. As of 31 March 2024, this estate represents 35.67% of Lazari’s total portfolio value.

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North London

The North London estate comprises 72 buildings totalling 360,000 sq ft, primarily retail (168,777 sq ft across 74 units), leisure (86,505 sq ft, including a 90-bedroom Premier Inn and three health clubs), and office spaces (104,011 sq ft). It also includes 81 residential apartments. The estate spans significant holdings across the London Boroughs of Camden, Haringey, Ealing, and Enfield.

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Oxford Street

The Oxford Street estate spans 158,159 sq ft of prime office and retail space across six buildings, occupying an entire block at 90-114 Oxford Street, between Newman Street and Berners Street. Located opposite the Elizabeth line Tottenham Court Road station entrance, it includes 38,291 sq ft of retail across ten shop and restaurant units, 109,491 sq ft of office space, and nine modern residential units accessed from Berners Street. A block date has been arranged for 2031, with a masterplan being developed for the site’s long-term redevelopment.

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Tottenham Court Road

The Tottenham Court Road estate comprises eight buildings totalling approximately 490,000 sq ft of commercial space, primarily office and retail accommodation, along with two health clubs.

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Wigmore Street

The Wigmore Street Estate comprises 371,953 sq ft across four properties, primarily office spaces, alongside a best-in-class medical facility and 15 residential units. The site includes CBRE’s EMEA head office at Henrietta House, a Grade II listed building at 27-37 Wigmore Street; Welbeck Partners’ medical facility at One Welbeck Street; and a Fora serviced office with retail frontage on Wigmore Street and Wimpole Street.

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The Brunswick Centre is an icon of modernism but, as with many of the designs of its day, somewhere along the way, it became tired and unfit for purpose. This award recognises the work done to bring the Brunswick into the 21st century whilst maintaining the mixed-use, socially diverse principles it was designed with.”

David Rudlin, Chair of the Academy of Urbanism, Urbanism Awards